Dubai Summer Surprises – Growing Smiles
Dubai Summer Surprises (DSS) was launched in 1998 and has since become one of the major shopping and entertainment events held in the region. Consisting of numerous exciting activities that include entertainment, shopping and raffle draws for fabulous prizes, DSS has become the ideal getaway for family entertainment during the summer months.
The first two editions of the Dubai Shopping Festival in 1996 and 1997 were a tremendous success and it paved way for plans to launch an initiative of a similar magnitude over a longer period of time but during the summer season.

DSS - A New Era
With the fast paced development of Dubai, DSS was bound to elevate its standards and structure to cater to the change and to promote the new Dubai for visitors and tourists from around the world. The annual summer event developed a new and innovative strategy on its 10th anniversary that made a huge impact and was a resounding success.
Key changes included broadening the entertainment attractions to target all age groups, and the concept of ten weeks with each week presenting one Surprise was dropped in favor of many more Surprises along the whole period of the event. While the role of government departments is still vital, the responsibility of organizing the whole event now solely lays on the Dubai Shopping Festival Office.

Modhesh
Modhesh, the bubbly brand ambassador of DSS embodies everything that the event stands for – fun, excitement, brightness and unlimited joy for children. Meaning 'amazing' in Arabic, Modhesh was launched in the year 2000, and with a wonderful smile, instantly won over the hearts of thousands of children.
Due to its overwhelming popularity, Modhesh now stands as a brand on its own and will have its own line of products and events for fans the whole year round with a majority of Modhesh activities being hosted during DSS.