Dubai Shopping Malls Group

Malls in Dubai have long been a wholesome treat for residents and visitors alike. Sheer variety, novel ideas, innovation that makes news across the world, shopping malls in Dubai have set new benchmarks for all the aforementioned and more.

A decade ago, the vision that has built Dubai into a modern metropolis unveiled the Dubai Shopping Festival. The concept created an immediate buzz and at the end of the month long shopping extravaganza, a new concept in retail tourism was born. An instant success, the Dubai Shopping Festival has grown from strength to strength, with each new year offering something new.

Dubai has more than 40 shopping malls, including the largest outside of North America. With more than 2,300 retail outlets participating in the festival, the DSF has come to epitomize the perfect marriage of public and private sector enterprise. Since its inception, both parties have continued to lay out an impressive spread of entertainment and retail options, delighting discerning and avid shoppers the world over. The DSF has found its place in the global calendar of must attend events.

The bouquet of offers is spectacular. From the opening gala, which is much awaited as much for its themed events as it is for the stunning fireworks right through the month long event, there is something for every taste and preference. From gold and perfumes, to fashion at its best, electronics, textiles and handicrafts to unbelievable raffle draws, the promise of DSF is truly wondrous. With the added bonus of discounts across the biggest shopping malls and smaller outlets alike, the DSF also becomes a time of utmost value for the eager buyer.

Malls across Dubai lay out the red carpet during the festival. Other than the delight of discounted shopping, each mall has events and shows, concerts and general entertainment to woo a ready public into their decorated doors. The spirit of festivity is visible in every aspect of each of the malls.

MORE THAN YOU CAN IMAGINE

The Global Village is an added attraction with pavilions offering products from retailers and manufacturers from around the world. An impressive variety of genuine handicrafts and showpieces, apparel and footwear among other things are the great draw.

The tourism and hospitality industry is also fully involved in making the DSF a success. Special offers and discounts make this a time of increased activity with most hotels booked months in advance.

With time, the Dubai Shopping Festival has grown in stature and as a direct result, the quality of its offerings has become truly international. Global launches, international fashion shows, performances by world famous artists, children's events, street side performances, nightly fireworks and film festivals are simply some of the instances of the popularity of the festival.

BEHIND THE SCENES

Probably the only thing that is more remarkable than the event itself is the sheer scale of preparations that go into its launch each year. Months of planning go into a festival that has come to represent the ultimate shopping experience in the penultimate city of opportunity.

The result of that effort is evident year after year, as the Dubai Shopping Festival lives up to its promise of staging the most exciting activities inspired by the theme One World, One Family, One Festival. The Festival itself has become a tribute to the multi-layered success that Dubai is today. Local and international brands come together, people across sectors and industries contribute to the Festival’s success, and as always the multi-cultural, multi-ethnic population of Dubai continue to add their voice to an event that started out as a local event but has long surpassed established benchmarks of what a global event should be.