Dubai, June 14, 2010 - Dubai Shopping Malls Group (DSMG) today announced its campaign for the much-awaited Dubai Summer Surprises (DSS), which is set to attract over three million shoppers to the Emirate. The summer event runs from Thursday June 17 to Saturday August 7, 2010, and this year sees a total of 14 BMW Series 3 luxury sedans to be won, making it the biggest DSS raffle promotion this summer.
As key supporters of DSS since its inception in 1998, the Group unveiled an action-packed calendar of exciting events, amazing activities and sizzling surprises guaranteed to make shopping in Dubai this summer hotter than ever. Seven weekly raffle draws will be held throughout DSS 2010, with two lucky winners driving away with a stunning BMW each week. The draws will be held every Thursday from June 24, except for the Final Draw which will take place on Saturday August 7. Shoppers will be entitled to one raffle coupon for every AED200 spent at participating retail outlets. Those shopping with MasterCard can double their chances of winning, receiving an additional raffle coupon by making purchases on their cards.
“DSS is now a staple on Dubai’s event calendar, and marks the emirate as the region’s ultimate summer shopping destination, attracting customers from across the world,” said Majid Al Ghurair, Chairman of DSMG. “With maximum support from [21] leading malls, the summer promotion - now in its thirteenth edition - continues to be well-received by customers and retailers alike. Building on the success of previous campaigns, the DSMG promotion will give a crucial boost to DSS and Dubai’s retail sector, providing shoppers with fantastic bargains, surprises and winning opportunities.”
Participating malls will be hosting a plethora of shopping and entertainment extravaganzas organized by DSS 2010 for families and children, such as Kids Fashion Week, international cartoon show ‘Stories of SpongeBob’, Middle East Junior Chef of the Year and many more. DSMG’s incredible BMW promotion is the major highlight of DSS 2010, giving 14 shoppers the chance to win one of the world’s most coveted luxury cars, celebrated for its sheer elegance and outstanding road performance.
Speaking of DSMG’s association with DSS, Laila Suhail, Chief Executive Officer of Dubai Shopping Festival Office, said: “DSS has proved time and again just how effective it is in attracting people to the emirate’s malls. It not only drives sales for retailers but also positively impacts on the UAE’s economy and tourism and hospitality sector. Malls in Dubai are no longer simply places to shop; they have become true destinations - amusement centres and gastronomic hubs, buzzing with activities and attractions for the whole family. The DSS campaign highlights this and provides quality entertainment and a summer of surprises for everybody.”
“As part of our new mandate as DEPE, we are working very closely with the retail sector to sustain its growth and enhance its role as a key driver of Dubai’s economy, whilst positioning Dubai as the leading retail hub in the region,” added Suhail. “Our partnership with DSMG falls right into the core of this task.”
Ihab Zaghloul, vice president, Commerce Development, Middle East and Levant, MasterCard Worldwide said, “As a key sponsor of DSS for the eleventh consecutive year, MasterCard Worldwide is delighted to work closely with the DSMGto offer MasterCard cardholders double the chances to win prizes during DSS 2010. Providing our cardholders with exclusive privileges is one of the many ways we offer them value added benefits when they use their MasterCard card. Being at the heart of commerce, MasterCard is committed to supporting the UAE as a leading retail and travel hub in the region and our ongoing association with DSS and DSMG underscores our support for this key market.”
The member malls of DSMG participating in DSS 2010 include Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Center, Burjuman, Century Mall, Dubai Marina Mall, Dubai Marina Walk, Dubai Outlet Mall, Gold & Diamond Park, Hamarain Centre, Lamcy Plaza, Mazaya Centre, Mercato Mall, Oasis Center, Palm Strip, Reef Mall, Souk Al Bahar, The Dubai Mall and Town Centre.
Dubai Shopping Malls Group’s DSS promotional activities are managed by BUZ Management and Marketing Consultancy, a leading events and management firm based in Dubai.
For media information, please contact:
Margaret Flanagan or Chandan Belani
ASDA’A Burson Marsteller, Dubai
Tel: +971 4 3344550
Mob: +971 55 418 5732 / +971 50 5068465
E-mail: M.Flanagan@asdaa.com / C.Belani@asdaa.com
-ENDS-
Notes to Editors:
Dubai Shopping Malls Group (DSMG)
Dubai Shopping Malls Group was set up in 1995 under the patronage of the Dubai Department of Economic Development. It is an umbrella organisation dedicated to the growth and prosperity of shopping malls in Dubai. When it was established its primary aims were to promote the mall industry in Dubai and rejuvenate the retail trade during the lean summer months, a challenge that was taken up in earnest with the launch of the Dubai Summer Surprises in 1998. Majid Al Ghurair, Chairman of the Dubai Shopping Malls Group and the Board of Directors comprising of key mall officials and their subcommittees for specialised areas drive the functioning of the Dubai Shopping Malls Group.
|